Seller Resources

 

This is your guide to setting you on the path to connect with new buyers.

The content below will help get you started.

We are always here to help at support@food4all.com.

ACCOUNT SETTINGS

Log into your account, select Seller>My Account. Select Account Settings.

Account Images:  Upload your logo associated with your account. Your logo will be displayed when a shopper clicks on your website link; it will also display when a shopper enters through Food4All.com.  Tip:  The ideal image is 320 X 320 pixels.

About Us and Certificates/Practices:  Briefly describe your company.  Name your certificates and practices.  Shoppers will see this when they enter through Food4All.com

Primary Address: Enter the address where checks will be sent if you elect to accept payments by check.

View video on Basic account set-up and setting a location

Wholesale Online Store:  Your wholesale online store is a private online store where qualified wholesale buyers can view and purchase your wholesale goods.  The shopping page is gated, in that a buyer needs to create and log into a wholesale buying account before they can view your wholesale goods and prices.

Refer to My Goods to view the different options for setting up your products as wholesale and/or retail.

     Additional wholesale payment options:  In addition to credit card, decide what payment methods you would like to present to the buyers.

Allow check payment (optional setting) presents a button during check out allowing a buyer to indicate they will pay for the order with a check or cash

Allow invoice request (optional setting) presents a button during check out allowing a buyer to indicate they would like to receive an invoice.   Within Seller>My Order>Order List, you can review the order, finalize and send an invoice.

ONLINE STORE SETTINGS

Find the link to your shopping pages, manage you online store open and close schedule, add additional payment methods and more through this setting.

Enable Food Item Widget: Shoppers buy through your website or Facebook page using the widget to see all of your products.

This feature will provide you with a line of code that you can embed in your website, Facebook page, or send out in an e-mail.  This will link shoppers to your items within Food4All.  Give your widget a name, such as My Farm or My Ranch.  Then select the code in between the “ “.  This is your link:

Use your embedded widget code to add a free Shop Now button that you can use on your website.  Click here to download your free Shop Now buttons.

If you have active wholesale and retail goods, you will have two different stores:

Consumer Online Store:  Your consumer online store is accessible to buyers through the zip code search on Food4All.com, and anywhere you place the link, such as on your website, social media page and/or sending it through an email newsletter.  Anyone can purchase from your consumer shopping page.  This page displays retail prices.

     Additional consumer payment options:  In addition to credit card, decide what payment methods you would like to present to the buyers.

– Allow check payment (optional setting) presents a “Pay by check” button at check out allowing a buyer to indicate they will pay for the order with a check or  cash.

– Allow SNAP/EBT onsite payment (optional setting) presents a “Pay by SNAP/EBT onsite” button at check out allowing a buyer to indicate they will pay for the order with SNAP/EBT benefits when they pick up their goods.

Wholesale Online Store:  Your wholesale online store is a private online store where qualified wholesale buyers can view and purchase your wholesale goods.  The shopping page is gated, in that a buyer needs to create and log into a wholesale buying account before they can view your wholesale goods and prices.

Refer to My Goods to view the different options for setting up your products as wholesale and/or retail.

Additional wholesale payment options:  In addition to credit card, decide what payment methods you would like to present to the buyers.

– Allow check payment (optional setting) presents a button during check out allowing a buyer to indicate they will pay for the order with a check.

Allow pay in person payment (optional setting) presents a button during check out allowing a buyer to indicate they will pay with either cash or a coupon/voucher.

– Allow invoice request (optional setting) presents a button during check out allowing a buyer to indicate they would like to receive an invoice.   Within Seller>My Order>Order List, you can review the order, finalize and send an invoice.

Allowable order window:  Limit how far into the future your customers can select a pick up or delivery date.  For example, if you would like customers to only place orders for pick up Saturday of each week, then limit the pick up and delivery date to weekly on Saturday.

Open and close store schedule:   Open and close your online store for a period of time or on a weekly recurring basis.  Select your open and/or close dates.  Enter a custom message that will be displayed when your store is closed.

Minimum order threshold (wholesale shopping page only):  Set a minimum order for your wholesale customers.

View a video on setting up Online Store Settings

SETUP BANK – Get Paid!

Food4All uses Stripe to process your payment.  You can read more about Stripe’s highest level of security protocols.  Food4All does not store any of your confidential banking information.

Enter your information as it appears on your bank statement.  If your bank account is associated with your Social Security Number, then enter your name as the business name.  Stripe will verify your identity and bank account within 24-48 hours.   Food4All does not store any personal banking information.

Payment Schedule:  Payments are made into your bank account on a weekly basis.  Weekly payouts contain payments processed two business days prior (this is how long it takes for your pending account balance to become available on this schedule).  Payouts are initiated on Wednesday night to be deposited on Thursday morning.  Orders received 48 hours prior to when the payout is initiated are deposited on Thursday morning.  Typically this translates to payments received by late Monday are initiated on Wednesday and deposited on Thursday.

View video on Setting up Bank Account

SALES TAX MASTER SETTINGS – optional setting

If you have sales tax in your state, you can collect and track sales tax on individual items and on orders. In the Sales tax master settings tab, you can input your sales tax rate for different good tax categories and enable it to apply to retail and/or POS sales.

Please note, tax rates can be updated for each Pick Up or Delivery Location. Tax rates maybe different for different locations – consult with you state and local tax authority in order to get the latest tax rates for each tax category in your jurisdiction.

When a customer checks out in your online store, sales tax will automatically be itemized and applied. You can keep track of your sales tax data by going to Sales and Accounting Reports—> Sales Tax Report.

*Sales tax will be removed from EBT/SNAP orders per federal mandate.

LOCATION MASTER SCHEDULE – optional setting

Set your schedule once, then apply this schedule to each incremental location you set up by selecting “Same as master” for each location.

My goods

RECURRENCE PATTERNS (CSA/Farm Shares Only): 

Do you have products that you sell on a subscription basis with beginning and end dates?  If not, skip this step.
Examples of these types of products would be CSA shares or a fixed subscription to your products.

If yes, you will need to set up your Recurrence patterns for your CSA items.

After naming your recurrence pattern and selecting a range of dates, select the timing for the recurrence, be it daily, weekly, monthly, etc.  If you have an every other week schedule, or a first of the month schedule, you will have the ability to designate that pattern once you select weekly or monthly.

Next select the locations for the recurrence.  Set the schedule for each location.

During the shopping process, buyers will be limited to these pick up times and locations when they order your CSA product.

SUBSCRIPTIONS:

Subscriptions can be enabled for a Simple Good currently through the retail widget. Subscription intervals are weekly, monthly, or annual. Sellers have the ability to set a “start” and “end” date for the subscription. (If no start or end date, the subscription will run until cancelled.) Sellers can determine the number of days before the pick-up/delivery day that they would like the customer’s credit card to be charged. Sellers can also limit the number of subscriptions sold.

  • Sellers can cancel a customer’s subscription through My Orders>Order Detail.  Canceling a subscription does not refund a subscription.
  • Sellers can refund a customer’s subscription through My Orders>Order Detail.
  • Sellers can unenroll all customers in a subscription through Seller>My Goods.
  • Buyers will see which products are offered as subscriptions  on the retail shopping page.

  • When a customer places a subscription item in their shopping cart, they will be notified they are subscribing to a recurring payment
  • A credit card is required to complete the purchase of a subscription.  The system will require that the credit card is saved in the buyer’s account.
  • Once the buyer completes the purchase, they will have paid for the first subscription interval.  Their credit card will be charged for the next billing interval according to the billing setup in the product detail page.
  • Buyers have the ability to cancel their subscription by logging into their Food4All account and selecting My Orders.
  • If a buyer cancels a subscription, the seller receives an email notification.
  • View video on adding a subscription good

 

 

 

 

 

ADD/EDIT GOODS  

This is where you will enter and manage your goods within Food4All.

 

Select Add Good.  Choose Good Type:

CSA/Farm Share:  Items that have a recurrence pattern with specific start and stop dates.  These items can only be sold on the Consumer shopping page.

Simple Good:  These are single items that you would like to sell.

Good with Options:  Allows you to offer different options, such as size, flavor, and type, and then designate the variable for each option.  For example, the option of Size may have variables of 8 oz, 10 oz and 12 oz.  Additionally ingredients, nutritional information, and choices – such as glass or plastic jars can be designated.

View videos on Adding Goods Part 1 and Adding Goods Part 2

Add Good Step 1:

Enter item information and upload a photo.
Setting Definitions:

Active:  Your good is live or not live, which allows you to manage your seasonal items.

Consumer/Retail:  You sell this good at retail prices to consumers.  Active goods designated as Consumer will display on your Consumer Shopping Page.

Wholesale:  (New feature):  You sell this good at wholesale prices to wholesale buyers.  Active goods designated as Wholesale will display on your Wholesale Shopping Page. 

View video on Adding a Wholesale Good 

Online Shopping Page:  Your good will show up in your online store(s)

Point of Sale: Your good will show up in your Food4All Point of Sale (Seller>Point of Sale)

Track Stock:  If you would like to track the quantity on hand and prevent overselling, check this box.

Locations:  This is the location(s) where your product will be available for pick up on each of your shopping pages.

Simple Goods Set Up:

UOM: Unit of measure (required). If you don’t see a unit you desire, send support@food4all.com an email.  We can add a custom UOM.

MOU: Minimum order-able units (required).  What is the minimum number of units you want your customer to purchase?

Force Increments (required):  Usually 1, but if you would like your customers to purchase more than one, indicate here.

Stock on Hand (if Track Stock is enabled):  Enter in the amount of product you have based on the Unit of Measure identified above.  When a customer orders the product,  Stock will automatically reduce.  Once the page is saved and refreshed, Stock will reflect orders (which reduce stock) and refunds (which increase stock).  Stock on Hand is tracked across retail and wholesale purchases.  For example, if you have 100 lbs of ground beef that you sell in 1 lb increments to consumers and 10 lb increments to wholesale buyers, then both wholesale and retail purchases will reduce your quantity on hand.

Low Quantity Thresh:  If you choose to set a Low Quantity Threshold, you are notified via the Seller dashboard that your Stock has reached the Low Quantity Threshold.  Shoppers will also see a notification in the shopping cart when there are equal to or less than the number of product on hand identified in the Low Quantity Threshold.

First day product is available (optional):  Enter a date if you would like to constrain buyers to buy from this day forward.

Last day product is available (optional) : Enter a date if the product is no longer available after this date.

Your orders can be limited as follows (optional):  Note, we recommend you use either the Track Stock feature or this feature, but not both.  

Daily: Each day

7 Day: Each week, defined as “Sunday last week” to “Saturday this week”

30 day: Each month, starting on the 1st of the month and ending on the last of the month

You may choose to limit all orders across the life of your account.
Selecting “since January 1st” will limit the order count to the calendar year.

Goods with Options and CSA/Farm Share Set Up

After completing the first page of the product set up, Goods with Options allows you to identify product options and the variants of each of these options.  In the example below, this product is set up with the options of Size and Type.  Customers will be able to select from the different combinations of size and type.

 

 

 

 

 

 

 

 

 

 

Once the options and variants have been set up, next you will have the ability to input prices and track stock (if selected in the first page of the product set up).

On this page, you can take the following actions:

Delete:  Delete your product

Avail:  When checked, your active product combination will show up on the shopping page.

Retail Price:  Price displayed to consumers

Wholesale Price:  When applicable.

Stock:  If Track Stock was selected during the product set up, enter in the number of product you have on hand.  This number will decrease when an order for the product is placed.  The number will increase when the product is refunded.  Refresh the screen to show the latest Quantity on Hand.

Low Qty:  If you choose to set a Low Quantity Threshold, you are notified via the Seller dashboard that your Stock has reached the Low Quantity Threshold.  Shoppers will also see a notification in the shopping cart when there are equal to or less than the number of product on hand identified in the Low Quantity Threshold.

Good Categories: You can now organize all of your good into categories to make it easy for your customers to find what they need and for sellers to organize their products better. There are two ways that you can add your products into categories:

  1. In My Goods–> Map Goods to Categories, you can view a list of all of your products and use our pre-determined categories to start “mapping” them to specific categories. For example, you can map your “butter crunch lettuce” to the Vegetables category. First, select a category from the top drop down menu. Then, check each product in the list that you would like associated with that category. You can also select a subcategory for each product as well. Click “Save” at the top right hand corner to save your selections.
  2. In My Goods–>Add/Edit Goods, you will now see a “Categories” column header. In order to edit/add a category from this tab, click the orange edit pencil icon next to the good. You will see a “Select Category” header where you can choose a category and sub category for that good. You can also add an additional category if needed. Click “next” at the bottom right, then click “Save”.

Once your goods are categorized, shoppers will be able to use a tab on your shopping to “Filter by Category”. Only categories that you have products in will show up as options.

Featured Goods

You can now feature certain products on your shopping page. These will show up at the top of your shopping page and can be changed out whenever you desire. In order to tag a product as a “featured good” go into My Goods–> Add/Edit Goods. You will now that each product has a star to the left of it. If this star is clicked, that product will be listed in your “featured goods” section on your shopping page. Up to 4 goods can be featured.

 

My orders 

ORDER LIST / REFUND

From the Seller Dashboard, select My Orders > Order List

View your orders with the most recent orders placed first.  Drill down to view orders details by clicking on the order.  View specific order information by selecting each line item of the order.

Process full or partial refunds, select My Orders > Order List > Refund

Refunds can be processed once for each order.  Select all or some of the items for refund.  If desired, enter a reason which will display on Credit Card Payments Received Report.  Refunded items are removed from Fulfillment Reports.  Sales and Monthly Receipt reports are also updated with refund data.

Refunds are immediately processed via Stripe, and typically take up to 5 business days to reflect on a customer’s statement.  Refunds are processed free of charge.  Included in the customer’s refund is a pro-rated Community Supported Software fee.

TRIM ORDERS

An UNPAID order can be opened and trimmed as many times as necessary prior to it being marked as PAID.  As the order is trimmed, the order total is adjusted.  And the buyer is notified via email of the items that have been cancelled from their order. Any item that is trimmed from the order is marked as “Cancelled” and removed from all reports.   This feature goes hand in hand with the Vendor Payout Report, ensuring that the report is accurate.

SALES REPORT 

From Seller Dashboard select My Orders > Sales Report

View details of who bought what, where and when.  Answer questions such as:

  • What is my most popular pick up location?
  • When are the most CSA’s ordered?
  • How much of an item did I sell by $ and volume? and through which channel?
  • Who are my best customers?

FULFILLMENT REPORT

Prepare your orders for a pick up or delivery date.  This report contains details of each order and the customer contact information.

DELIVERY REPORT

If you offer delivery services, this delivery report will provide you with your customers delivery information.

PICK REPORT

Generate a report of what orders need to be ready to pick up or delivered on a certain date.

CUSTOMER ORDER SHEETS

Generate a PDF document that lists each line item in a customer’s order and can be printed with and without $ values.  One sheet per customer which allows an easy way to pack, label and check-off orders for each customer.

PRINT LABELS

This will export order into a label format (2″x4″ Avery Label #8163) that includes the following information: Customer name, date, and product list

MONTHLY RECEIPTS REPORT

Summary of gross and net receipts by order source:

  • What were my gross sales at the farmers market in July?
  • What are my gross and net receipts for my farm store in June versus July?
  • What were my net receipts for online June orders?

CREDIT CARD PAYMENT RECEIVED

This report will show you the payments deposited into your bank account for each of your orders paid by credit card.

View a video on My Order and Refunds

My Locations:

This is where you will identify your pick up locations or your delivery services.  You will also set your schedule – days of the week and hours for pick up or delivery, and set order cut off dates and lead times.

You need to set at least one location on your account before you start uploading products.

Set up a Pick Up Location

To set up a new pick up location, select Add New Location.

Complete the information including name, address, contact information.  Identity the location as a Pick Up location.  Set the schedule for the location (when it will be open for pick-up), including order cut off dates and required order lead times. Save.

Cut off:  orders for the week need to be received by the specified date and time.  When an order is placed during the week after the order cut off, the first available time a buyer can specify for pick up or delivery is the following week.

Lead time:  provides a time buffer in between when the order is placed and when the buyer can schedule a pick up.   If an order is placed after hours, the schedule for the relevant day will be factored into the available pick up time.  For example, if a location has a start time of 9am, and the buyer places an order on the same day at 7 am, the earliest the order can be scheduled for pick up is 12 pm, assuming a 3 hour lead time.

Set up a Delivery Location

If you offer your own delivery, or use a third party delivery service, first send us a quick e-mail at support@food4all.com, and we will set up your delivery account, or your delivery partner’s account.

Once the delivery account is set up, go to My Locations and select Add New Location.  

Complete the information including name, address, contact information.  Once you identity the location as a Delivery location, you will see a Delivery Services map showing the delivery services in your area.  Select your own pin or your delivery partner’s pin.  Set the delivery schedule including order cut off dates and lead times.  Save

View a video on Setting Up Delivery

Once you have set up all of your locations, you can manage them in the list view:

Activate and deactivate a location: You have the ability to activate or deactivate a location by clicking the check box to the left of a location. If all locations are deactivated, the store is automatically closed.

Identify locations by sales channel: You can identify a location by retail, wholesale, both or product specific. This will enable you to easily determine what goods show up in each channel or if you check “product specific”, you can navigate to My Goods section, click to edit a good and determine which locations you would like that product to be available at.

Connect and disconnect from marketplaces: If you are participating in a marketplace using Food4All, you will see it listed in your locations. You will not be able to edit this location as it is managed by the marketplace manager, however – you can easily connect or disconnect from a marketplace in My Locations. Once you disconnect from a marketplace, your products will not longer be available at that location.

ADDING GOODS TO YOUR POINT OF SALE

There are two ways to Add Goods to your POS.

1)   Direct from the POS: Select Add Good to add a farm/ranch.

2)   Through My Goods>Add/Edit My Goods (see below).

Note:  CSA’s and Goods with Options, because they are highly configurable, must be added through My Goods>Add/Edit.

ATTACHING AN ORDER TO YOUR CUSTOMER’S ACCOUNT 

Add Account:  If your customer would like to create a Food4All account where they can view their orders and re-order from you, select Add Account. Complete the information on the page. The order will then be attached to the customer’s new account.

Select Account:  If your customer has an existing Food4All account and would like the order attached to their account, use Select Account to search and select the customer’s name.

Note:  CSA’s sold through the POS require a Food4All customer account. This helps to identify the customer when picking up the CSA.  Other transactions do not require a Food4All account.

ADDING AD HOC AMOUNTS

Enter Amount and Description in the fields at the bottom of the page to input one-off items. The amount and description will show up on your Sales Report.

 

 

 

 


ENTERING POS GOODS THROUGH My Goods>Add/Edit Good

1) Select the My Goods Tile.

2) Select Add/Edit Good.

3) Check the POS box.

E-MAILING CUSTOMER RECEIPTS

Once an order is created, enter the e-mail address of the customer to send a receipt. If the order is already attached to a Food4All customer account, a receipt will be automatically e-mailed to the e-mail address on file.

CREDIT CARD READERS

Credit card readers will be available for the 2022 selling season.

View a video on Setting up Point of Sale functionality

Food4All gives you the ability to add multiple cashiers using your POS at the same time.

Access POS Admin through your Seller Dashboard.

Select Add Point of Sale Account to add a cashier or alias to your account if the individual/alias does not have a Food4All account.  Using an alias, such as “My Country Store” will allow you to track sales by that account.

If the individual does have a Food4All account, use Select Point of Sale Account to find and link that person’s account to your Point of Sale.

POS users tied to your account will only have access to POS functionality found under the Point of Sale tile.

Or, you can contact us at support@food4all.com if you would like to add more users to your Point of Sale system.

Cash and check transactions do not incur any fees to you as the seller.

Credit card payments: As a seller, you incur a processing fee of 2.9% + 30 cents per transaction and a 0.5% bank account deposit fee. Proceeds are deposited weekly into your bank account.

Online Orders:  Buyer fees:   2.5% + 95 cents is added to each order.  We cap the fee at $9.95. .  This fee is added to the CSA order and paid by the buyer.

POS Orders:

 – Buyers do not incur a fee for individual farm items or menu items purchased through the POS.

 – Buyers do incur the CSS fee for CSA’s sold through the POS of 2.5% + 95 cents per transaction, capped at $9.95.  This fee is added to the CSA order and paid buy the buyer.

Read more about our pricing here.

Payment Schedule:  Payments are made into your bank account on a weekly basis.  Orders received by Tuesday at 11.59 pm Universal Standard Time (UTC is 4 hours ahead of Eastern Standard Time), are deposited into your bank account on Thursday morning.

Questions?  Contact us at support@food4all.com